The AMSOIL Story...
The AMSOIL Products...
The AMSOIL Commitment to
Quality and The Environment

The AMSOIL Story

Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all. He is firmly established among the giants who have shaped the oil industry. Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

The story of AMSOIL Inc. begins in the mid 1960s, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines and began studying their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.

The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan enabled customers to have personal contact with an Independent Dealer who could take the time to explain the product and answer questions. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established high professional and ethical standards for a unique business opportunity.

The AMSOIL Products

Of course, AMSOIL has also continued to set new industry standards for motor oil performance, quality and consistency.

Since 1972, AMSOIL has produced synthetic motor oils with a recommended drain interval of 25,000-miles or one year, whichever comes first, and even longer. No other major producer even comes close, and AMSOIL stands firmly behind this claim with a warranty.

The oil companies consider motor oil a byproduct of making gasoline. There is no substitute for gasoline -- at least not yet ñ and for every barrel of crude oil refined, heavier oils, including motor oil, comes out the bottom. If they don’t sell it, they have to dispose of it. So they put a quick lube on every-other corner and come up with catchy marketing phrases like "pay me now or pay me later". The 3,000-mile oil change is dead. You can use AMSOIL Premium Synthetic Motor Oil and save money. Not only do you get better fuel mileage and less wear, but you buy less oil each year. Drive 15,000-miles each year and use 25 quarts of their conventional oil, or just 6 quarts of AMSOIL.

The list of products that AMSOIL has pioneered amazes many, and include: First to produce a 100:1 pre-mix synthetic 2-cycle oil -- First to produce an automotive synthetic automatic transmission fluid -- First to produce synthetic diesel motor oil -- First to produce an automotive synthetic gear lube. The list of products and Firsts goes on.

AMSOIL’s products now span a wide range and extend into full flow oil filters, synthetic grease, synthetic gear lube, gasoline and diesel fuel additives, commercial products, industrial products and special purpose products, such as for motorcycles, snowmobiles, marine, and performance applications.

The AMSOIL Commitment to Quality and The Environment

It is estimated at present that over 240 million gallons of oil are improperly discarded annually. Improperly dumped used oil seeps through landfills into ground water, disrupts bacterial digestion in sewer treatment plants and washes into lakes and harbors. Used motor oil is the largest single source of oil pollution in our nations waterways. Certainly the first thing we can do is not create so much used oil to begin with, and extending the useful life of oil to one year does just that.

Each year nearly 600 million gallons of motor oil are burned and exit through the tailpipes of cars and trucks, creating emissions pollution. Petroleum oils volatize (burn off) more readily than AMSOIL synthetic oils and create more emissions pollution. AMSOIL shows dramatically less weight loss ... less than half the weight loss of its closest counterpart. Some oils tested lost 20 percent of their weight resulting from oil boiling away and released into the environment.

The thicker oil left behind after volatization contributes to damaging deposits, sticky piston rings, reduced fuel economy and increased air pollution.

The advanced lubricity (slipperiness) of AMSOIL synthetic lubricants has been proven to increase fuel economy by 2 to 5%. AMSOIL reduces friction and allows your engine to use its heat-energy more efficiently.

Join Me in AMSOIL

You can purchase all of AMSOIL’s Premium Products at Dealer Wholesale Prices. We strive to make your ownership of today’s cars, trucks, motorcycles, marine craft and other equipment cost effective and less harmful to the world around us. I can send you a Free AMSOIL Retail Catalog, or learn how the AMSOIL Preferred Customer Membership program allows you to purchase at factory-direct wholesale prices.

The Dealership Program allows you to purchase AMSOIL products at wholesale, and participate in the opportunity to make money selling AMSOIL. How many people do you know that use motor oil?

If you have a company that uses lubrication products, oil filters, fuel additives, or other products distributed by AMSOIL, you can also receive Commercial Account pricing buying direct from AMSOIL.

If you have a automotive, truck, marina, motorcycle, or other repair facility or retail outlet such as a convenience store, hardware, or parts store open to the public, you can become a Retail On-the-Shelf Account and receive direct wholesale pricing from AMSOIL.

Come join me in a revolution. There has never been a better time to sell AMSOIL.


1970 Plyouth GTX 440+6

Sorry: This one's NOT FOR SALE

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AMSOIL Motor Oils Outperform Conventional Lubricants

1. Superior Wear Protection and Extended Drain Intervals

AMSOIL Synthetic Diesel Power Motor Oil Test

AMSOIL introduced the world’s first synthetic motor oil for diesel engines in 1975 and dramatically redefined the performance and protection available to diesel owners. Today, AMSOIL is the recognized leader in synthetic lubricant technology and offers a variety of exclusive synthetic diesel oil formulations, each tailored to meet the unique demands of hard-working diesel engines. Motorists worldwide choose AMSOIL synthetic diesel oils for the extraordinary benefits they provide.

AMSOIL synthetic diesel oils are formulated with exceptional friction and wear reduction properties to help hard-working diesel engines perform better and last longer. They withstand high-temperature breakdown to help prevent harmful deposits from forming, yet remain fluid in sub-zero temperatures for easier cold starts and faster circulation compared to conventional oils.

AMSOIL coined the phrase “extended drain interval” nearly 40 years ago. Advanced chemistries allow extended-drain AMSOIL synthetic diesel oils to remain effective up to three times longer than original equipment manufacturer (OEM) recommendations. Motorists benefit significantly through reduced oil costs and increased convenience due to fewer oil changes and less used oil disposal.

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2. Improves Fuel Economy

The rising cost of fuel continues to challenge the profitability of delivery services, beverage companies, energy providers and similar fleet operations. Administrators often must raise prices or apply surcharges to remain competitive, resulting in strained customer relations at best, lost business at worst. Fleet managers have responded with interest in products capable of increasing fuel economy. Even slight increases result in significant cost reductions for fleets accumulating tens of thousands of miles annually. Synthetic lubricants continue gaining popularity due to their all-around increased performance compared to conventional lubricants. They are recognized as a cost-effective and legitimate contributor to increased fuel economy.

Testing completed in compliance with the industry-standard SAE J1321 (TMC RP-1102) In-Service Fuel Consumption Test Procedure demonstrates use of AMSOIL synthetic lubricants can increase fuel economy in short- to medium-haul diesel applications and, in this case, did by 6.54 percent. The study was designed to eliminate environmental and operating variables as much as possible by using two nearly identical trucks and operating them in a consistent and methodical fashion throughout the same test route. Following the baseline segment, data indicate the test vehicle operating with conventional lubricants in its engine, transmission and front and rear differentials consumed more fuel than the control vehicle operating with the same lubricants.

After a thorough lubricant flush and installation of AMSOIL synthetic lubricants, data collected during the test segment indicate the test vehicle consumed less fuel than it did during the baseline segment. Calculations derived from the data sets confirm a 6.54 percent fuel economy improvement provided by AMSOIL synthetic lubricants. The fuel economy improvement directly correlates to reduced fuel costs and reduced exhaust emissions as well. Although this study was completed using full-sized semi trucks and 53’ closed-box trailers, these results can be extrapolated to conclude that the fuel economy benefits extend to all types of fleet applications and can reduce costs in a variety of scenarios, including small fleets accumulating relatively few daily miles per vehicle and larger fleets accumulating significantly more.

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3. Easier Cold Starts

AMSOIL synthetic motor oils stay fluid at remarkably low temperatures.

60 percent of engine wear occurs during initial start-ups. AMSOIL motor oils flow freely for fast delivery to critical engine parts.

Cold Temperature Tests

4. Superior High Temperature Performance

Reduced Friction means cooler operating temperatures. Excessive oil temperatures can be reduced by 20 to 50 degrees when using AMSOIL Motor Oils.

5. Reduces Deposits on Critical Engine Parts

Engines run cleaner, perform better:

Results of high temperature test. AMSOIL on the right, was the only oil that did not show formation of sludge or deposits.

AMSOIL runs cleaner

6. Reduces Oil Consumption

Noack Volatility Test

Click on Graph to Enlarge

AMSOIL was the first motor oil company in North America to use the NOACK volatility test to measure motor oil quality and performance. Although competing motor oil companies initially paid no attention to NOACK results, the test has since become a critical measurement tool throughout the industry.

To qualify for the API SM motor oil specification, gasoline motor oils cannot experience a weight loss of more than 15 percent in the NOACK test. AMSOIL synthetic motor oils were exceeding modern requirements over 20 years ago, while many current motor oils still have a hard time meeting this minimal requirement, resulting in increased wear, fuel consumption and emissions.

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7. Lower Cost, More Convenience

Motorists value savings. With AMSOIL Synthetic Motor Oils, 25,000-mile/one-year oil changes save time and money. With all the added performance benefits of AMSOIL synthetics, fuel economy, reduced oil consumption and better wear protection, your savings add up every mile you are on the road. More...

8. Jet-Age Technology

Only synthetics can stand up to the extreme performance demands of a jet engine. Every jet engine in the world uses synthetic engine oil. With this type of performance, is it any wonder that some have experienced heavy truck oil drain intervals of 409,000 miles? More ...

9. The First in Synthetics

In 1972, AMSOIL formulated the world's first American Petroleum Institute certified synthetic motor oil. With more than 30 years experience manufacturing and marketing synthetic motor oils, AMSOIL has been a consistent leader on the forefront of lubricant technology. In addition, AMSOIL has been a company of Firsts in other areas. More ....

10. Environmental Benefits, Too!

Fewer oil changes means less waste oil, fewer filters, and less packaging to dispose of. The performance of AMSOIL Synthetic Motor Oil also means better fuel mileage, and a better future for our children. More ...

Crushed Oil Filters